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What is Search Engine Optimization?

Search engine optimization (SEO) is the process of improving a website’s/webpage visibility in the organic search results of Search engines such as Yahoo, Google, Bing and the rest. WebPages that rank higher for certain keywords get more natural traffic as people can easily find their sites when they search for those keywords in the search engines.

Knowledge of SEO evolves everyday as Search engines change their algorithms in a bid to provide the most relevant results to their users.  Popular ways of optimizing websites involves editing HTML, producing great content that people will love, promoting your site to increase inbound links (backlinks) among other methods.

There are many sites out there that explain SEO effectively. When looking for information that suits you, use the search engines to find blogs, forums and information on the web related to SEO. Learning the techniques that successful webmasters use and applying them may determine the success or failure of your online business.

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